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Personal Business Models - Key Partners are the Key

7/3/2013

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Picturephoto credit: Alba Soler Photography cc
Personal Business Models have opened the door for individuals to reinvent themselves in a systematic way. The individual is Resource Constrained, so the process starts with YOU, as opposed to the Market. 

This idea of reinventing while still being limited is not just applicable to individuals. It applies equally to the organization that doesn't need to start-up something new, yet still needs reinvention to turn-around its situation. This will overview 5 short YouTube videos, collectively named the Lean Turn-Around series, that describe this approach to working with Business models. They conclude with a new importance to the role of Key Partners in Personal Business Models.

For those not already familiar with the Business Models canvas, there is a 2 minute introduction to the canvas here and another fast introduction to Personal Business models here. These videos were produced assuming the viewers are already familiar with the book Business Model YOU. The video windows here are small. If you click on the YouTube logo in the lower right corner, they will expand on that site.

Why your idea was worthless

Individuals and Organizations in need of reinvention did not get that way because they were short of ideas. Yet, great ideas alone cannot produce market value. This video introduces Emergent Properties, things that simply don't exist until other things get properly combined. Value doesn't exist at the idea level, so no matter how good an idea might potentially be, more basic elements are needed. In fact two more, which are presented here.

Business Model Deliverables

 Business Model YOU and its Workshops deliver much more than just one or more Personal Business canvases. Insights emerge as you work across the regions of the canvas. An example is given of reinventing a substantial business using the process and tools typically associated with a Personal canvas. Organizational and Personal Business Model Generation processes are then contrasted.

Business Model Processes

After a survey of the dozens of tools available from both processes, focus is given to some feedback tools. This section will be of particular interest to those using Personal Business Models for Personal Branding. Personal and Organizational Models are then connected along with noting a weakness necessary in the Personal (Constrained) Model Generation process.

Business Model Pivots

After going through Design and/or Reflection stages, its time to Redraw the Model and then test and Pivot. Using the canvas regions introduced earlier, Patterns of Pivots can be developed. A and C Pivot types are discussed along with a warning about not working hard on B Pivots early on.

Acting on a Personal Business Model

The conclusion of the series is a focus on how to grow your new Model. Since Personal Business Models start as Constrained, being able to address those constraints become important. It's argued that in addition to Customer Discovery, Key Partner Discovery will be necessary and examples of Key Partner types are shown. Franchise statistics are used to quantify that importance. Those relating Business Models and Networking will find this especially useful.
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    Author

    Bob Fariss writes about the issues facing Executives in career development. He teaches Business Model Thinking  and also represents individuals with an entrepreneurial flair seeking to sell, buy, or start-their own business.

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