Executive Advocate
(1) 817 471 9961
  • HOME
    • Search Business Listings
    • Contact Us
  • Career Engagement
  • Business Ownership
    • Selling a Business >
      • Exit Planning
      • Value Engineering with Business Models
      • 62 Reasons to use a Business Broker
    • Buying a Business >
      • Business Listings
    • Buying a Franchise >
      • Franchise Listings
    • Finding the Right Business
    • Invest in Yourself - ERPA >
      • ERPA Plan Overview
      • ERPA in 2 minutes
      • ERPA Brochure
      • Tax Advantages of a C Corp
    • Leverage Your Stocks
  • Personal Business Models
  • EA Blog

Personal Business Models and Professional Branding

8/22/2012

6 Comments

 
Picture
photo credit: stefano principato via photo pin cc
Tired of fighting the same battles to keep your business afloat? One solution is to just let us sell your business.  A better possibility is to generate more cash flow with less effort with Professional Branding.

The new Personal Business Model YOU Workshops at UTA are now being offered as Professional Branding, changed from last term when they were called Career Reinvention. Just another example of the pivoting process that's involved with the implementation of any Business Model. In interviews with those interested in the first workshops, we found a much greater interest from individuals wanting to be more successful in their current careers than those who are looking for another career where they can be more successful. So while the Workshops are equally applicable to both, we have shifted the focus a bit.

There are two mistakes most of us make when first introduced to Business Models and Canvas Thinking. The Workshops covers these (and more) with specific application to your career. 

The first issue is confusing Key Activities with Value Propositions. It's easy to think that our customers value those things that we do so well. The truth is our customers value what helps them do the things they need to get done. An example might be a plumber who feels their master's license is their Value Proposition. The customer's problem may be leaking water, so perhaps 24 hours service will mean much more to them. We need to see our value from our customer's Point of View.

This is easier said than done for career professionals. The Business Model YOU strategy is to start here and to develop what it is we are, so we know what it is we can offer. The same mistake made in the opposite direction is to try and build a career around something you know customers want but is not at all suited for You. Professional Branding requires understanding what makes You valuable, and then communicating it well.

That bring us to the second major mistake most of us make as we develop our Personal Business Models. We confuse Key Activities with Customer Relationships. After a Business Model is completed we need to Act on it. I am open to anyone to disagree with this; but that has to mean Marketing the Model. No matter what other Key Activities are need for Value Proposition fulfillment, Marketing has to also be added to Key Activities and you need to be successful at it for the model to make money. If your model is for yourself as an employee, you still need to market your abilities to either a new employer for a new job, or your boss to enhance your current job. For Professionals, marketing needs to be done to reach new prospects. Every Business Model effort must conclude with Marketing in some form if it is to be meaningful.

So why isn't that Customer Relationships? CRM software vendors and consultants have confused us into thinking that Customer Relationship is about how we want to relate to our customers. That is not the issue. It's how do our customer want to relate to us? While I have Zero Interest in being a part of my plumber's internet community (no matter how many water saving tips may be found there), I do want to be able to quickly find a competent, reasonably priced plumber when water is found where it's not supposed to be. If that's the case, our plumber may find that money spent advertising on Angie's List might be more valuable than mailing out newsletters. On the other hand, I belong to a local health club and I do read their newsletters. I want to relate to them much differently and they get that.

Your Brand is not your name, logo, or company colors. It's how your customers perceive you. To do Professional Branding effectively, it makes good sense to first know what makes you valuable to others and then know how they want to find-out about that. That becomes your "message". Then all that's left is how to send it. There are many books and consultants who can offer you great advice on the mechanics of marketing; but nothing will define your message more clearly than a well constructed Personal Business Model. 

Here is the bonus. At the UTA Professional Branding Workshop we develop your Personal Business Model and in doing so re-engage you with a career that may have been burning-out. Communicating your value to others in ways they want to hear becomes almost intoxicating. You will reinvent "Your Career, for Fun and Profit".


6 Comments
personal loans for bad credit link
11/26/2013 02:57:00 pm

It is extremely helpful for me. Thank you for taking the time to discuss this Personal Business Models and Professional Branding.I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information....keep it up

Reply
Bob Fariss link
11/28/2013 11:38:07 pm

Thank-you for you kind comments. I also strongly believe that Personal Business Models are a life skill everyone needs. I have just put the workshop online, called Fit for Life, at https://www.udemy.com/fitforlife . You may also enjoy the additional materials there.

Reply
cheqbook.com link
12/21/2013 01:10:12 pm

Your article was very impressive; I really appreciate the research you’ve done and that helps make your article rich. The primary issue is confounding Key Activities with Value Propositions. It's not difficult to surmise that our clients quality those things that we do so well. The fact of the matter is our clients worth what helps them do the things they have to finish

Reply
Bob Fariss link
12/24/2013 10:45:38 am

Thank-you. The first lesson learned in developing personal Business Models is not to confuse your Value Proposition with your Key activities. Since this was written we now have the Personal Business Model workshop online at https://www.udemy.com/fitforlife .

Reply
cheqbook.com link
1/17/2014 05:27:14 pm

Nice blog comment !!!Thank you its no doubt automated spam is a huge problem clouding blog posts. Its important to separate well meaning commenter’s with a website from those who did not even look at the material offered. I need to do this on a golf blog I own this will be a big help. I love the blog engine platform.

Reply
Free Intraday Stock Tips on Mobile link
4/30/2014 04:37:58 pm

This is important for every business for personal branding and professional branding as it gives a scope and a wide span to move in the market with a good secured market place.Thanks

Reply



Leave a Reply.

    Author

    Bob Fariss writes about the issues facing Executives in career development. He teaches Business Model Thinking  and also represents individuals with an entrepreneurial flair seeking to sell, buy, or start-their own business.

    Current Listings

    Business Listings
    Franchise Listings

    Capital Sources:

    Loan Options Profile
    Retirement Funds
    Leveraging Stocks
    Unsecured Credit

    Buyer Prequalification

    Archives

    December 2013
    July 2013
    March 2013
    January 2013
    November 2012
    October 2012
    September 2012
    August 2012
    June 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011

    Categories

    All
    Baby Boomer
    Burn Out
    Burn-out
    Business Model You
    Business Valuation
    Buying A Business
    Careers
    Channels
    Customer Discovery
    Executive
    Financing
    Key Partners
    Personal Branding
    Personal Business Models
    Purpose Statements
    Reinvention
    Selling Your Business
    Workshops

    RSS Feed

    View my profile on LinkedIn
Photos used under Creative Commons from Adam Chamness, Calsidyrose, Sport Communities, fdecomite, photosteve101, bareknuckleyellow, jennzebel