Jantsch correctly points out that every organization's customer should be able to relate to ONE Thing about the organization. It's just as vital for every manager to understand that ONE Thing about their business as it is for each of us to understand our meaning of life and its ONE Thing.
Business Model YOU Workshops teach adults how to better understand the dynamics of their careers. Personal Business Model mapping is first taught but the process doesn't stop there. Every Business Model is seen as a blueprint of a person's career. In making a blueprint for a building, an architect needs to first know the Purpose of that building. Although Purpose is not an element of the blueprint, it is the engine that drives its design.
A Personal Business Model needs the same overall design engine. It needs a personal Purpose. While it may be easy to learn how to create an organizational Business Model, it is much harder to create one for your own life because its so hard to know what your own Purpose might be. It's also easy just to read the book and not really struggle with the work recommended in this area. That's one of the many values Workshops bring to those interested in Career Reinvention. A Workshop participant has to actually do the hard work of looking inside themselves to find their own Purpose, which is their ONE Thing.
Although this is initially a reflective process, the validation of the results can only come through interactions with others. A Business Model YOU Workshops offer participants multidimensional channels to validate their changing Purposes - individually, in groups, virtually, and face-to-face.